Resources · Learn

How this actually works,
before you buy anything.

Digital signage has a handful of decisions that are expensive to reverse — the player you standardise on, how you cut content, who is allowed to publish. These are those decisions.

Before you buy

The four decisions that stick.

Each of these is cheap to get right now and costly to change once screens are on walls.

  1. Pick the player before the software

    The player is the thing you buy in quantity and mount out of reach. ScreenQube runs on Android. If your estate is already Samsung Tizen or BrightSign, that is a real constraint, not a detail.

  2. Decide the orientation once

    Portrait and landscape are different content, not a rotation setting. Mixing them across an estate doubles the design work for every campaign you ever run.

  3. Work out who publishes

    One person publishing to fifty screens is a bottleneck. Fifty people publishing is a brand problem. Groups and users exist so this is a decision rather than an accident.

  4. Plan for the screen going dark

    Screens fail quietly. Whatever you buy, the question to ask is how you find out — before a customer does.

Running it

What the day actually looks like.

Content comes from a library, not a folder

Upload once, reuse across facilities. A file replaced centrally changes everywhere it plays.

Scheduling is the normal case

Most content is dayparted — breakfast menu, lunch menu, evening promotion. Schedule is the default mode, not the advanced one.

QuickPlay is the exception

A flash sale or an evacuation notice needs to interrupt everything immediately. That is a separate mode on purpose.

Monitoring is not optional

Live Monitoring and the disconnected-screens count are how you find a dark screen before your customers do.

Ask a screen what it is showing

Take Screenshot returns a picture of the actual display. "Online" and "showing the right thing" are different questions.

Audits answer "who changed this"

Created, updated and deleted actions are logged with the user against them.

Content

Cutting content that survives the wall.

Most signage looks bad for the same three reasons, and none of them are the software.

It is read at distance, not at a desk

Body copy sized for a monitor is invisible from four metres. If you cannot read it standing back from your laptop, nobody in the room can.

It has about three seconds

A passer-by gives a screen a glance. One message per frame. The second message is the one nobody reads.

It is the wrong shape

Content cut for 16:9 and played on a portrait screen gets letterboxed into a strip. Cut for the screen you own.

Questions

The things people actually ask.

Do you publish a blog?

There is a blog, and it is deliberately quiet. We would rather publish nothing than publish a weekly post that repeats what is already on this page.

Will these guides tell me ScreenQube is the answer?

Not always. The player guide says plainly that if your estate is Samsung Tizen or BrightSign, we do not run on it. That is more useful to you than a page that pretends otherwise.

Is there documentation for the console itself?

Not yet, and there is no help section inside the product either. Support is how you get an answer in the meantime, and we would rather say that than leave you hunting.

See it against your own screens.

A demonstration answers in twenty minutes what a guide takes an afternoon to.