Out-of-home advertising

Your screens,
someone else's campaign.

If you own screens and sell the time on them, the platform has to do three things: get the right creative onto the right screens, prove it played, and tell you the moment a screen goes dark. Those three are what the console is built around.

Plans, prices and trials are set by your ScreenQube partner.

An advertising campaign screen showing a headline figure, campaign dates and three delivery notes.

Where it ends up

You work in a browser.
They see the wall.

The screen above is what you publish. This is where it ends up — a display a customer stands in front of, driven by a player that fetched it on its own.

A tall digital advertising screen on a city pavement showing a perfume advertisement, with pedestrians passing in the evening light.
A digital ad screen on a city street. You work in a browser. This is the other end of it — a display a customer stands in front of, driven by a player that fetched its content on its own.

What goes on the screens

Six things worth putting up.

Every one of these is ordinary media, arranged in Composition and sent out by Publish. Nothing here needs a separate system.

Campaign scheduling

Publish a composition to chosen screens for a chosen period.

Site and network structure

Every site is a facility holding its own screens.

Playback reporting

Reports cover media, uptime and the audit log — what ran, and how long each screen was up.

Live screen state

Active and disconnected counts, because a dark screen is unsold inventory.

A record of every change

Audits logs created, updated and deleted with the person responsible.

Creative library

Advertiser artwork in folders, per campaign, in one library.

Where the screens go

Four walls that earn it.

  1. Roadside and transit screens

    The high-value inventory, scheduled per site.

  2. Mall and retail networks

    Concession screens sold to brands.

  3. Venue and stadium estates

    Sponsor content on the venue's own screens.

  4. Small independent networks

    A handful of screens run properly rather than badly.

How it is run

Four steps, then it runs itself.

The same four steps whether you have four screens or four hundred. This is the real console, not an illustration.

  1. Add facilities, pair screens

    One facility per site, branch or building. A screen joins by showing a registration code, which you type in once. Switch between facilities from the header.

  2. Upload and compose

    Media goes into the library, in folders, with tags. Composition arranges it into zones — your own files, plus App Store apps like weather, news or a ticker.

  3. Publish three ways

    On a schedule, with day sequences. Or QuickPlay, which the console describes as displaying content instantly for a flash sale or an emergency. Or as the default composition a screen falls back to.

  4. Check it, without going there

    Live Monitoring reports each screen's state. Take Screenshot shows what one is really displaying. Reload, clear the cache or reboot it remotely.

What it fixes

The three complaints we actually hear.

An advertiser asks for proof the creative ran.
Reports run in three kinds: a Media Report, an Uptime Report and Audit Logs. Audits separately covers who changed what.
A dark screen is unsold time nobody knows about.
Total Disconnected Screens is a headline tile on the dashboard.
Creative arrives per campaign and gets lost.
The Media Library holds it in folders, and Composition arranges what plays.

Set it up as

The solutions this usually becomes.

Nearby

Other industries with the same problem.

Questions

What out-of-home advertising teams ask first.

Does ScreenQube sell advertising space?

No. ScreenQube is software. It is sold by subscription through partners to organisations that own their own screens.

Is there programmatic or exchange integration?

None has been observed in the console.

Do you provide audience measurement?

No. Reports run in three kinds — media, uptime and audit logs — what the screen played, not who saw it.

Can I resell ScreenQube to other screen owners?

That is what the partner programme is for: build your own plans, set your own prices, keep your own customers.

Put it on every screen.

Talk to us about becoming the partner who sells it.

We will introduce you to the partner who covers your region.