Directories and wayfinding
Levels, zones, lifts and car parks — the question every visitor arrives with.
Shopping centres and malls
Find the shop.
Then find the offer.
A centre runs two estates at once: the wayfinding that has to be right, and the commercial screens that pay for it. Both are compositions in the same library, published to the same facility.
Plans, prices and trials are set by your ScreenQube partner.
Where it ends up
You work in a browser.
They see the wall.
The screen above is what you publish. This is where it ends up — a display a customer stands in front of, driven by a player that fetched it on its own.
What goes on the screens
Six things worth putting up.
Every one of these is ordinary media, arranged in Composition and sent out by Publish. Nothing here needs a separate system.
Tenant offers and campaigns
Sold to tenants, scheduled per screen, reported on afterwards.
Centre events
What is on in the atrium, with an end date that arrives on its own.
Car-park information
Levels, entrances and exits, published as media.
Safety and centre notices
One publish reaches every screen in the centre.
Atrium LED
The largest screen in the building, driven by the same library as the smallest.
Where the screens go
Four walls that earn it.
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Entrances and atria
Wayfinding first, the campaign second.
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Level transitions and lifts
Where people are deciding which way to go.
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Food court
Menus and tenant offers in one place.
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Car parks
Entry, exit and level information.
How it is run
Four steps, then it runs itself.
The same four steps whether you have four screens or four hundred. This is the real console, not an illustration.
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Add facilities, pair screens
One facility per site, branch or building. A screen joins by showing a registration code, which you type in once. Switch between facilities from the header.
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Upload and compose
Media goes into the library, in folders, with tags. Composition arranges it into zones — your own files, plus App Store apps like weather, news or a ticker.
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Publish three ways
On a schedule, with day sequences. Or QuickPlay, which the console describes as displaying content instantly for a flash sale or an emergency. Or as the default composition a screen falls back to.
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Check it, without going there
Live Monitoring reports each screen's state. Take Screenshot shows what one is really displaying. Reload, clear the cache or reboot it remotely.
What it fixes
The three complaints we actually hear.
- Directories are printed and out of date the next time a unit changes hands.
- The directory is a composition. Change it and publish.
- Tenants want proof their campaign ran.
- Reports run in three kinds: a Media Report, an Uptime Report and Audit Logs.
- An atrium screen is dark on a Saturday.
- Total Disconnected Screens is a headline tile, counted per facility.
Set it up as
The solutions this usually becomes.
Nearby
Other industries with the same problem.
Questions
What shopping centres and malls teams ask first.
Can the directory be interactive?
Touch interaction has not been observed in the console. Published directories are playback content.
Can each centre run its own screens?
Yes. Each centre is a facility with its own screens and its own default.
Can tenants publish their own content?
Users belong to groups, and groups decide what a person can reach.
What runs the atrium LED?
An Android player app, the same as every other screen.
Put it on every screen.
Talk to us about becoming the partner who sells it.
We will introduce you to the partner who covers your region.